WEBVTT TRACY: MANY OF THE 7 THOUSANDSMOKING-RELATED DEATHS IN MAINEEACH YEAR, MAY HAVE BEENPREVENTED.IN AN EFFORT TO REDUCE CANCERACROSS THE STATE, MAINE CANCERFOUNDATION IS LAUNCHING A NEWCAMPAIGN, REACHING SMOKERS EARLYON, AND EVEN BEFORE THEY START.STEVE: IN THIS MONTH'S CHALLENGECANCER 20-20 FEATURE, WMTW NEWS8'S KYLE JONES TAKES A LOOK ATTHE YOU'RE THE TARGET CAMPAIGN.KYLE: TOBACCO REMAINS THELEADING CAUSE OF LUNG CANCER INMAINE.AND LUNG CANCER, THE LEADINGCAUSE OF DEATH IN OUR STATE.NINETY% OF SMOKERS SMOKE THEIRFIRST CIGARETTE BEFORE THEY WERE18.KYLE: ONE OF THE REASON WHYMAINE CANCER FOUNDATION LAUNCHEDYOU'RE THE TARGET, AN ONLINECAMPAIGN REACHING OUT TO MAINEYOUTH.>> WE KNOW WHEN MAINERS ARESTARTING TO SMOKE 18 AND THATMAKES IT A LOT EASIER FOR US TOFIGURE OUT STRATEGIES KYLE: THE LATEST DATA SHOWS THEOVERALL COST OF SMOKING RELATEDTREATMENT IN MAINE CONTINUES TORISE HITTING $800 MILLION.BUT THE NUMBER OF YOUTH SMOKINGIS ON THE DECLINE DOWN FORTY%.-- 40%.STILL, WHEN IT COMES TO CANCERPREVENTION THE GOAL IS TO STOPIT BEFORE IT STARTS.>> IT'S FANTASTIC TO HEARTHERE'S A DOWNWARD TREND, THATSTILL MEANS NINE% OF MAINE YOUTHARE AT RISK FOR DEVELOPING LUNGCANCER AND REALLY THE ONLYACCEPTABLE PERCENTAGE IS 0%.KYLE: THE FOUNDATION ISINVESTING $750,000 OVER 3 YEARSFOR ONLINE, SOCIAL ANDTELEVISION OUTREACH TO COMBATTHE EFFORTS BIG TOBACCO MAKESSTATEWIDE.BIG TOBACCO INVESTS FORTY $2MILLION EVERY YEAR IN MAINE ANDTHEIR TARGET RIGHT NOW IS MAINEYOUTH.WHIT OUT A DOUBTTHEY NEED A NEXT GENERATION OFSMOKERS KYLE: AND THE GOAL FOR MAINECANCER FOUNDATION IS TO MAKE